Local SEO is important for any new or existing commercial entity. Whether via client testimonials or reviews, you are able to establish a strong local presence at the grassroots level. Local SEO is designed to help with bricks and mortar style businesses which take walk-in customers. Upon searching a term such as “Best Burrito” you will get a variety of local restaurants. The results will usually contain a button to call the restaurant, a button to launch the navigation within your phone to get to the restaurant and any reviews that may be on Yelp or other business directory websites. Local SEO differs from traditional Search Engine Optimization that just focuses on local businesses. For instance, if you were to Google New Orleans SEO the result for that would simply be the websites that Google feels give the best results. The results found under that search won’t have implicit directions (may not have a storefront), the won’t show on the Local SEO map result either. No matter the industry or niche, an SEO company can help enhance any geo-specific SEO or online marketing campaign. This is done via strategic plans, including content creation, blogging, social media integration, and especially mobile readiness. With Google’s recent updates and changes to algorithms, all sites must now be optimized for mobile viewing and have some type of local presence.
In many instances, Local SEO is driven by what is called “citations”. Citations are reviews that are derived from websites that specialize in providing local reviews. One very popular example would be Yelp. That being said, if you have many great reviews on Yelp, it will substantially help your Local SEO. In addition to the directory websites, Citations from a Google+ account are extremely powerful too. Google now has a program called Google My Business which will help you rank for Local SEO. Upon signing up for an account, you will be mailed a postcard to insure you are the true proprietor of the storefront location you are claiming. Claiming your Google My Business account should be the very first thing you do to start establishing a Local SEO presence. Then you should focus on creating the citations on sites such as Yelp and Yellow Pages.
Local SEO services are designed to help clients establish brand recognition as well as drive direct traffic to their front door. This helps them remain competitively viable in their respective industry, while targeting niche, mass, or core audiences with relevant products and services. Geo-specific campaigns can also include traditional marketing techniques, including mailing lists and direct mail pieces. As the world’s largest and most popular search engine, Google has also become a central hub for SEO tools and services. No truer is this then when it comes to strategic keywords, promotional videos, business ads, and other vital SEO services. As part of Google’s recent changes, sites with high-quality content will be rewarded with higher visibility and page rankings. As a result, your site must be optimized for SEO, mobile readiness, and have a strong local and social media presence.
Non-Geo Specific SEO
Non-geo specific SEO services are also designed to foster brand growth and expansion. Unlike geo-specific campaigns, however, these ventures are targeted at mass audiences. In fact, they are essential in securing higher visibility on a national and international basis – whereas geo-specific SEO targets local and regional audiences. No matter which type of SEO you need, area companies will truly meet your needs within time and budget. With years of extensive industry experience, local SEO firms have the tools and expertise to achieve your desired results. This includes higher rankings on Google, along with site development, content creation, social media posts, blogging, and profiles. One phone call or e-mail is all you need to secure a complimentary consultation. This will allow them to put your ideas into fruition and propel your brand to new heights.